Qantas must rue its Kodak moments

03-Jul-2014

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No financial result will be more carefully watched when annual reporting season kicks off in a few weeks than that of Qantas, a business some critics have dubbed the ‘Kodak of the aviation industry’.
Estimates of the loss likely to have been incurred by an airline, which was once the national flag carrier, range from $500 million to as much as $1.2 billion, with the upper end reflecting the cost of the latest round of staff retrenchments and service cancellation