April 4, 2015
PHNOM PENH, Cambodia — A
cinema chain in the Cambodian capital has apologized for what it called a
"Fast and Furious Competition," which was criticized for encouraging
participants to drive fast and post online photos of their speedometers.
Legend
Cinemas had launched the competition ahead of the April 13 release of
"Furious 7" in Cambodia, the latest film in the blockbuster Hollywood
franchise known for its high-speed driving and outrageous auto antics.
The
cinema chain posted a message Thursday on its Facebook page that called
on drivers of motorcycles and cars to photograph their speedometers and
post the pictures with the tagline, "I'm the fastest like
#Fast&Furious7."
Di Lant, a cinema spokeswoman, said Friday
that the posting immediately drew complaints from people who
misinterpreted the nature of the competition.
"It was purely a
game. We were not encouraging people to commit traffic violations," Di
Lant said. "But to avoid any misunderstanding, we have removed the
advertisement."
Within two hours of being posted, she said the
campaign was taken down. A new message that was posted later Thursday
said: "We do apologize for our Fast & Furious competition ... It was
a shame that we made it happen."
Cambodia's transportation ministry says that about six people die each day in traffic accidents on Cambodia roads.
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